;)
Go Truck YourselfWith all the available commercial real estate in Manhattan, one may wonder why so many shops are hitting the streets. But the novelty works and the store-in-a-truck model is hotter than ever. This afternoon I bought my falafel lunch out of a truck on 15th and 5th avenue and I regularly buy coffee from the Mud truck (the third best cup of coffee in Manhattan imho) ... there seems to be no shortage of food-related snacking trucks. There are also the unexpected, sometimes silly truck traders like the knife grinder truck, the bookstore in a truck and the clothing shop in a truck. Which actually stopped me cold the other day. Causing me to wonder out loud, would Tedde work as a store on wheels? Would that enhance the brand and shopping experience? We've been told many times that the products are so compelling in person and as we continue to explore retail venues and partnership opportunities, maybe the truck will rise to the top.